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Phishing has long been a favored tool of cybercriminals, but with artificial intelligence (AI) in the mix, these scams have become more sophisticated than ever. What once were easily identifiable attempts—riddled with typos, odd phrasing, and generic language—have now evolved into polished, highly convincing cyber threats.

The AI Advantage for Cybercriminals

Modern phishing attacks are no longer just mass emails with suspicious links. AI enables hackers to generate well-written, customized messages that closely mimic legitimate communication. These attacks can:

  • Imitate trusted individuals and organizations: AI can replicate writing styles, making fraudulent emails appear as though they come from colleagues, banks, or even friends.

  • Create realistic fake websites: A phishing site can now look nearly identical to a bank login page or corporate portal, tricking even the most tech-savvy users.

  • Personalize scams with stolen information: Cybercriminals scrape data from social media and other online sources to craft highly targeted attacks, increasing their effectiveness.

How to Protect Yourself

In a world where AI enhances deception, vigilance is key. Here are some crucial steps to stay ahead of cyber threats:

DO:

Examine sender details carefully. Just because an email looks familiar doesn’t mean it’s legitimate. Check the email address for slight variations that indicate spoofing (e.g., support@bank-secure.com instead of support@bank.com).

Look for subtle warning signs. A message may seem normal at first glance, but pay attention to unfamiliar URLs, unusual requests, or small inconsistencies in tone or formatting.

Verify unexpected requests. If an email asks you to reset a password, send money, or provide sensitive details, verify the request through a separate channel before taking action.

🚫 DON’T:

Click on unsolicited links or download unexpected attachments. Hover over links before clicking to ensure they lead to trusted sites. Be wary of unexpected file downloads—even from known contacts.

Share personal or financial information via email. Legitimate organizations will never ask you to confirm sensitive data through email or text. If in doubt, call the company directly using a verified number.

Overshare on social media. Hackers use publicly available information (such as job titles, locations, or recent activities) to craft highly targeted phishing scams.

Stay Aware, Stay Secure

As AI-driven cyber threats become more advanced, strong cybersecurity practices are more important than ever. Awareness is your best defense—question suspicious messages, stay informed about emerging threats, and practice good cyber hygiene.

For more expert tips on spotting and stopping phishing scams, visit the New York State Office of Information Technology Services: https://its.ny.gov/resources

🔐 Stay smart. Stay safe. Stay vigilant.

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